John Holmberg

John Holmberg

Arizona's Morning Sickness

John Holmberg is an Arizona staple. As the host of the state's #1 morning radio show, Holmberg's Morning Sickness on 98 KUPD, he has defined the airwaves for over two decades. His brand of unfiltered, raw, and high-energy entertainment resonates with the same grit that drives the Lifted Trucks brand. Like Lifted Trucks, Holmberg is a local powerhouse that has grown into a legend. He understands that to stay at the top, you have to work hard and deliver something authentic every single day. We’re overjoyed to welcome one of Arizona's most recognizable voices into the Lifted Trucks Family.

"I'm overjoyed with this build. Scottsdale Lifted Trucks delivered a badass rig that fits my lifestyle perfectly."

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John Holmberg
Host of Holmberg's Morning Sickness on 98 KUPD
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The Custom Bronco Heritage

When it came time for John to choose a new rig, he wanted something that stood out in the Scottsdale sun. He chose a Custom Ford Bronco—a build that perfectly blends retro Heritage aesthetics with badass modern performance. 

Built at our Scottsdale location, this Bronco features a custom lift, oversized off-road tires, and a striking two-tone finish that commands attention on the road. It’s a one-of-a-kind rig for a one-of-a-kind personality. As John says, when you want the best, you go to the pros who know how to make it happen. 

Work Hard. Play Hard.

"Lifted Trucks is an Arizona staple, just like Morning Sickness." John embodies the spirit of our community—unapologetic, hardworking, and always ready for the next adventure. 

Our partnership with Holmberg is built on a shared love for the Valley and a commitment to excellence. We don't just sell trucks; we build the badass vehicles that allow Arizona legends to drive harder every single day. Whether you're heading to the station or escaping to the desert, do it in a rig that represents who you are.