These guys and gals don't mess around

THIS GROUP OF PEOPLE IS LIKE NONE OTHER

Among the ranks of our awesome customers are some exceptional people that act as ambassadors of our unique brand. They're athletes and humble celebrities who've overcome adversity on their path to greatness. They live their lives with unrelenting passion and believe hard work is essential to success. We share those values. And we're extremely proud they've chosen to support our business.

Meet the team of elite Lifted Trucks enthusiasts

You may have seen them out and about, at a racetrack, or even on TV. This family is all about the outdoors and rocking that Lifted Trucks gear.

BECOME AN AMBASSADOR

Have an awesome truck that you're always showing off? We're looking for badasses to join the family the live and breathe Lifted Trucks.

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Meet the Lifted Trucks Family

Badasses that Love Lifted Trucks

Kevin Costner

Everything starts with the truck. For an American legend like Kevin Costner, a custom 4x4 isn't just a vehicle—it’s an essential tool for a life defined by adventure. From his early days sleeping under a camper shell to building his current badass fleet, Kevin trusts our team to deliver the perfect synergy of off-road capability and custom craftsmanship. Whether he’s navigating the ranch or surprising his son with a custom build, he relies on our experts to handle the heavy lifting and deliver turn-key masterpieces ready for the long road ahead.

"If you're looking for something that looks pretty badass, something that really works, something that's going to be custom... you can't do better than my buddies at Lifted Trucks."

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Kevin Costner
Academy Award-Winning Actor & Director
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Matt Pittman

From his Grandma June’s Alabama kitchen to the competitive world of BBQ Pitmasters, Matt Pittman’s journey has always been about authentic quality. For the founder of Meat Church, "lifted trucks are in my DNA," but his requirements go beyond aesthetics. To haul thousand-gallon smokers across Texas, Matt needed a rig with serious grit. At our Hurst location, we collaborated on a one-of-one Ford F-250 Platinum featuring a complete chrome delete, custom color-matching, and signature Carolina Blue Meat Church headrests. It’s a "tough look for barbecue" that’s built to work as hard as it plays.

"I've always driven a lifted truck... but when you've got a bunch of thousand-gallon smokers and whole hog cookers, you need a big truck that actually works."

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Matt Pittman
Meat Church Founder & CEO
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Trey McBride

From Fort Morgan, Colorado, to the gridiron in Glendale, Trey McBride knows that peak performance requires a team of experts. As the first John Mackey Award winner in Colorado State history and now a star tight end for the Arizona Cardinals, Trey brings a "small-town grit" mindset to everything he does. He needed a vehicle that matched his elite drive and outdoor lifestyle—something that could "roll over anything." We delivered with a one-of-one Hennessey Mammoth 1000 TRX, featuring King Racing Shocks, custom Vossen wheels, and a color-matched front end that is as aggressive as his play on the field.

"Lifted Trucks are the pros in their field and the only brand that I trust. That thing is badass, dude. That thing is mean."

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Trey McBride
Starting Tight End for the NFL's Arizona Cardinals
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Demi Bagby

Demi Bagby’s journey is a masterclass in relentless resilience. After a devastating accident left her with a broken back and the prospect of never walking again, she didn’t just recover—she became a world-class force in the fitness community. As a Red Bull featured athlete and global icon, Demi’s "go anywhere, do anything" philosophy requires a vehicle that can match her high-octane pace. Her custom Ford F-250 Super Duty dually is the ultimate extension of that mindset, offering the elite performance and commanding presence needed to tackle rugged terrain and unconventional adventures alike.

"You can accomplish anything in life, no matter where you come from. If you refuse to accept a limit, you’ll find that the unthinkable is actually possible."

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Demi Bagby
Accomplished Athlete and Social Media Influencer
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Hailey Ostrom

From her standout collegiate career as a D3 National Player of the Year contender to the professional Cactus Tour, Hailey Ostrom knows that success on the green requires extreme attention to detail. Whether she’s training at TPC Scottsdale or traveling for the LPGA Qualifying circuit, Hailey demands gear that performs at the highest level. Her custom Ford F-150 Platinum 4x4, built by our team at The Lift Shop, is the ultimate golf rig. Featuring a massive 6-inch lift, 35-inch Nitto Mud Terrain tires, and a locking bed cover to keep her clubs secure, it delivers the smooth "Platinum feel" she needs on and off the course.

"I did not expect to get a Platinum... it's the top-of-the-line truck. I have the Platinum truck, so I need the Platinum feel. Thank you Lifted Trucks for giving me my dream truck."

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Hailey Ostrom
Professional Golfer
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John Holmberg

John Holmberg is an Arizona staple. As the host of the state's #1 morning radio show, Holmberg's Morning Sickness on 98 KUPD, he’s defined the airwaves for over two decades with a brand of unfiltered, high-energy entertainment. When it came time for this local legend to build a new rig, he wanted a vehicle that matched that same grit and authenticity. His Custom Ford Bronco Heritage Edition perfectly blends retro aesthetics with badass modern performance—featuring a custom lift and oversized off-road tires that command attention in the Scottsdale sun.

"When you want the best, you go to the pros who know how to make it happen. Lifted Trucks are the pros in their field."

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John Holmberg
Host of Holmberg’s Morning Sickness 98 KUPD
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Henry Cejudo

Henry Cejudo is arguably the greatest combat athlete of all time. As an Olympic Gold Medalist and two-division UFC Champion, his "Triple C" mindset requires a relentless drive and a dedication to being the best in the world. This pursuit of excellence is what brought him to Lifted Trucks. For the King of Cringe, there is only one brand fitted for royalty. Henry chooses our custom rigs because they deliver the performance and commanding presence that reflect his championship pedigree. Whether he’s navigating Phoenix or making an entrance at the Octagon, his custom Jeep Gladiator is a badass machine built for a king.

"A king will only allow certain vehicles in their kingdom—a vehicle with style, strength, power, and most importantly, attitude. There's only one brand that's fitted for the King. Everyone else can bend the knee."

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Henry Cejudo
Olympic Gold Medalist & 2 Time UFC World Title Champion
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Taijuan Walker

Taijuan Walker’s story is one of heart and relentless perseverance. From his roots in Yucaipa, California, to representing Team Mexico and leading the rotation for the Philadelphia Phillies, Taijuan has always been driven by a family-first mentality. After the discipline required to come back stronger than ever from Tommy John surgery, he demands the same level of resilience and perfection from his gear. His custom Ford F-350 Lariat Diesel isn't just about aesthetics; it’s an engineered powerhouse built to go "beyond the max." With a custom performance lift and an aggressive stance, it’s a rig designed for a world-class competitor who needs a machine he can count on for his family.

"I want to come back stronger than ever. That's why I choose Lifted Trucks. They build rigs to go beyond the max and provide a truck I can count on for my family."

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Taijuan Walker
Pitcher for the Philadephia Phillies
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Destry Abbott

One of the most dominant desert racers in history, Destry Abbott is the literal definition of resilience. With 10 National championships and seven ISDE gold medals earned over three decades, Destry knows that success is built on a foundation of preparation and the gear you trust. But his greatest victory was off the track, where he triumphed over leukemia—a journey of strength captured in the documentary "STRONG." Today, as the founder of DA8 Training, Destry demands a rig as precise and badass as his race-craft. His custom Toyota Tundra 4x4 is engineered for the desert terrain he helped define, supporting a legend who inspires us to give a hundred percent to everything we do.

"You have to give a hundred percent to everything you do and never give up. Whether you're on the track or facing life’s toughest challenges, anything is possible with determination and the right team behind you."

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Destry Abbott
10 Time National Champion and Off-Road Legend
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Cam Skattebo

Cam Skattebo has built his career on one thing: proving people wrong. From his zero-star roots in Rio Linda to becoming a 2024 Heisman finalist and Big 12 Championship MVP at Arizona State, Cam plays with a "run through your face" mentality. Now a powerhouse for the New York Giants, he brings that same downhill energy to the NFL. Off the field, the "Nature Boy" finds his balance in the outdoors—whether he’s fishing, four-wheeling, or camping. He trusts our ASU alumni-owned team to build his dream fleet because he demands a rig that is as tough as the battles he fights on the gridiron. His custom Ford F-250 Diesel is a one-of-one masterpiece engineered for a life without limits.

"Champion mindsets are forged through hard work and overcoming adversity. You fight through battles you're not expecting. Having a nice custom truck has always been a dream of mine, and it can take me places I've always wanted to go."

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Cam Skattebo
ASU Legend and New York Giants Running Back
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Taylor Robert

Taylor Robert’s journey began as an Arizona kid with a passion for off-road racing, and it evolved into a career as the winningest rider in WORCS history. With three Pro Class Overall Championships, an X-Games Gold Medal, and historic ISDE victories, Taylor has defined what it means to be a world-class athlete. Known for his "100 percent" preparation and clinical precision on the track, he demands that same level of performance from his personal gear. Whether navigating the Arizona desert or heading into retirement after a legendary tenure with FMF KTM Factory Racing, Taylor trusts his custom Ford F-250 Super Duty to handle the toughest conditions. At Lifted Trucks, we’re proud to build the badass rigs that support a local legend who always pushes himself and his equipment to the limit.

"I started out as a kid in Arizona who fell in love with off-road racing... it’s been an awesome ride all the way through. To win at the highest level, you have to be seeking the best in yourself and your equipment."

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Taylor Robert
Winningest WORCS Rider in History
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Jami Goldman Marseilles

In December 1987, a 19-year-old Jami survived ten days stranded in a subzero Arizona snowstorm—an ordeal that cost her both legs but forged an unbreakable spirit. Relearning to walk was just the starting line; Jami transformed tragedy into a powerful legacy as a world-record-breaking marathoner and the first female double amputee to complete the Boston Marathon. As an author and founder of Warriors With Hope, she needed a vehicle that matched her bold spirit and desire for freedom. We were proud to build Jami a custom Jeep Wrangler in Phoenix—a badass machine designed to handle the Arizona terrain she loved and serve as a symbol of a life that refused to be defined by loss.

"Every morning we have two choices: continue to sleep with your dreams or wake up and chase them. I choose to chase them. It wasn't until I lost my legs that I learned how to run."

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Jami Goldman Marseilles
Renowned motivational speaker, author and athlete
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