People look for different things in trucks than in cars. People want a car that will get them to where they need to go, and one that they think looks nice. When people buy a truck, capability is king. It doesn't matter how shiny your truck is if it can't haul what you need. A truck has to be able to put up with a lot, and never ask for a break. Where other trucks break down, the Toyota Tundra will keep going without a second thought.
