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For many truck enthusiasts, the decision to own a lifted truck starts with the same question: should you build your own custom lifted truck or buy one from a dealership upfitter like Lifted Trucks? At first glance, building may seem like the more affordable or creative option. But when you dig into the numbers — parts, labor, time, and risk — the hidden costs of building often outweigh the value of buying a professionally finished lifted truck.



 

There’s a reason trucks dominate American roads—they represent more than transportation. They symbolize freedom, independence, and opportunity. At Lifted Trucks, we don’t just sell vehicles—we deliver the keys to your own piece of the American dream. Owning a truck means you can go anywhere, do anything, and carry everything that matters most.

The automotive industry is changing faster than ever. Technology, shifting consumer expectations, and the rise of independent retailers are reshaping the way Americans buy vehicles. But there’s one factor that will define the next decade more than any other: ethics. Shoppers are tired of outdated dealership games—hidden fees, misleading ads, pushy tactics, and broken promises. 

For business owners, vehicles aren’t just tools of convenience—they’re investments that can provide significant financial advantages. In 2025, trucks and SUVs remain some of the most tax-efficient vehicle choices available. From Section 179 deductions to bonus depreciation opportunities, properly selecting and using a truck can dramatically reduce taxable income while enhancing business operations.  Here’s how trucks can support your bottom line.

For decades, sedans were the default choice for American families. Affordable, fuel-efficient, and practical, they held the top sales spots throughout much of the 20th century. But in the last two decades, the tide has shifted dramatically. Sedans have been steadily losing ground, while trucks and SUVs dominate dealership lots and roadways across the United States. This isn’t just a passing trend—it’s a complete cultural and lifestyle shift. Today, more than ever, shoppers are moving away from sedans and turning to trucks and SUVs for versatility, safety, performance, and identity.

When it comes to choosing a vehicle, few factors matter more than safety. Families, professionals, and business owners all want peace of mind knowing they’re protected on the road. While sedans and compact cars once claimed to be the “safe” choice, modern data and real-world experience show otherwise. Bigger vehicles like trucks and SUVs provide a significant safety advantage, offering better protection, higher visibility, and greater confidence on the road. 

When it comes to buying a vehicle, everyone wants to make a smart investment. While sedans once dominated the market, the reality is that they simply don’t hold their value like trucks and SUVs do today. From resale value to long-term demand, trucks and SUVs consistently outperform sedans in every measurable way. At Lifted Trucks, we see firsthand why more shoppers are leaving sedans behind and choosing vehicles that not only fit their lifestyle but also protect their financial future.

Austin may be known for live music, food trucks, and college football, but just beyond the city limits lies a world of adventure perfect for families. Central Texas offers rugged terrain, sparkling lakes, and wide-open spaces where memories are made. And when it comes to exploring it all, no vehicle does the job better than a lifted truck.



 

When the Texas sun is shining and the weekend rolls around, there’s nothing quite like lake life in Austin. From Lake Travis to Lake Austin and the Colorado River, Central Texas residents know how to make the most of their summers with boats, jet skis, and waterfront camping trips. But when it comes to hauling your toys, not just any vehicle will do. That’s where a lifted truck comes in. Built to handle the heavy loads and steep boat ramps, lifted trucks are the ultimate partners for Austin’s lake life.

Austin, Texas is famous for live music, food trucks, and the University of Texas Longhorns, but it’s also a haven for outdoor enthusiasts who want to explore rugged terrain behind the wheel of a lifted truck. Whether you’re chasing adrenaline-filled climbs, scenic Hill Country drives, or family-friendly outdoor parks, Central Texas offers some of the most exciting off-road experiences in the state. If you’ve been searching for the best off-road trails near Austin, this guide will give you everything you need to hit the dirt in style.